Factors that distinguish proactive versus reactive exporters : decisions by export firms in a developing country
Year of publication: |
2011
|
---|---|
Authors: | Sibanda, Khutula ; Erwee, Ronel ; Ng, Eric |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 1, p. 69-84
|
Subject: | Internationales Marketing | International marketing | Exportwirtschaft | Export sector | Entwicklungsländer | Developing countries | Simbabwe | Zimbabwe |
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