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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer eBook Collection / Business and Economics"
~language:"eng"
~subject:"Online-Handel"
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Search: subject_exact:"Beziehungsmanagement"
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Online-Handel
Beziehungsmarketing
166
Relationship marketing
166
Consumer behaviour
78
Konsumentenverhalten
78
Internet marketing
39
Online-Marketing
39
Social Web
35
Social web
35
Brand management
28
Markenführung
28
Brand image
25
Customer integration
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Kundenintegration
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Markenimage
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
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Betriebliche Wertschöpfung
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Complaint management
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Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Betancourt, Roger R.
1
Bohlmann, Jonathan D.
1
Cebollada-Calvo, José-Javier
1
Chintagunta, Pradeep K.
1
Chiu, Hung-chang
1
Chocarro, Raquel
1
Christodoulides, George
1
Chu, Junhong
1
Cortiñas, Monica
1
Cuestas, Pedro J.
1
Cui, Geng
1
Elorz, Margarita
1
Fillis, Ian
1
Hamilton, Mitchell
1
Hong, Zhao
1
Hsieh, Jung-kuei
1
Hsieh, Yi-ching
1
Iacobucci, Dawn
1
Jaiswal, Anand K.
1
Kaltcheva, Velitchka D.
1
Kim, Yeolib
1
Kocas, Cenk
1
Labrecque, Lauren I.
1
Liu, Huan
1
Lobschat, Lara
1
Mackey, Craig
1
Michaelidou, Nina
1
Múgica Grijalba, José Miguel
1
Niraj, Rakesh
1
Pauwels, Koen
1
Peterson, Robert A.
1
Riquelme, Isabel P.
1
Rohm, Andrew J.
1
Román, Sergio
1
Thongpapanl, Narongsak
1
Venugopal, Pingali
1
Verhoef, Peter C.
1
Wang, Yanan
1
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Journal of marketing management : MM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer eBook Collection / Business and Economics
Journal of retailing and consumer services
88
Journal of business research : JBR
36
International journal of electronic marketing and retailing : IJEMR
21
International journal of retail & distribution management
16
Electronic commerce research
15
International journal of business information systems : IJBIS
15
International journal of internet marketing and advertising : IJIMA
15
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of internet commerce
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International journal of retail and distribution management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The international review of retail, distribution and consumer research
9
International journal of technology marketing : IJTMkt
8
Journal of electronic commerce research : JECR
8
Journal of strategic marketing
8
The service industries journal
8
Cogent business & management
7
Marketing intelligence & planning
7
The journal of services marketing
7
Information systems research : ISR
6
International journal of electronic business : IJEB
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of management information systems : JMIS
6
Journal of open innovation : technology, market, and complexity
6
Journal of operations management
6
Journal of the Academy of Marketing Science
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
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ECONIS (ZBW)
14
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1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
3
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
4
Private sales clubs : a 21st century distribution channel
Betancourt, Roger R.
;
Chocarro, Raquel
;
Cortiñas, Monica
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 44-56
Persistent link: https://www.econbiz.de/10011658343
Saved in:
5
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
6
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
7
Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 13-25
Persistent link: https://www.econbiz.de/10011422768
Saved in:
8
Moving beyond fan typologies : the impact of social integration on team loyalty in football
Fillis, Ian
;
Mackey, Craig
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 364-382
Persistent link: https://www.econbiz.de/10010345667
Saved in:
9
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
10
Customer response to web site atmospherics : task-relevant cues, situational involvement and PAD
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Chiu, Hung-chang
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010403990
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