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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Becker, Jörg"
~person:"Malthouse, Edward C."
~subject:"Consumer behaviour"
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Consumer behaviour
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Becker, Jörg
Malthouse, Edward C.
Hollebeek, Linda D.
3
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Journal of marketing management : MM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer eBook Collection / Business and Economics
Journal of service management
3
Business horizons
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing analytics : JMA
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
3
The geometric law of annual halving
Malthouse, Edward C.
;
Raman, Kalyan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10009718238
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