The geometric law of annual halving
Year of publication: |
2013
|
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Authors: | Malthouse, Edward C. ; Raman, Kalyan |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 1, p. 28-35
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dauer | Duration |
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