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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gabrielsson, Mika"
~person:"Kalaignanam, Kartik"
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Journal of marketing management : MM
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Offshore outsourcing of customer relationship management : conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
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2
Design-intensive born globals : a multiple case study of marketing management
Falay, Zeynep
;
Salimäki, Markku
;
Ainamo, Antti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 877-899
Persistent link: https://www.econbiz.de/10003603944
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