Design-intensive born globals : a multiple case study of marketing management
Year of publication: |
2007
|
---|---|
Authors: | Falay, Zeynep ; Salimäki, Markku ; Ainamo, Antti ; Gabrielsson, Mika |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 9/10, p. 877-899
|
Subject: | Produktgestaltung | Product design | Internationales Marketing | International marketing | Finnland | Finland |
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