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isPartOf:"Journal of marketing management : MM"
~person:"Brodie, Ronderick J."
~person:"Calder, Bobby J."
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"United States"
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Journal of marketing management : MM
Customer engagement : contemporary issues and challenges
1
Journal of marketing analytics : JMA
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
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