Special issue: Customer engagement
guest editors: Linda D. Hollebeek, Jodie Conduit and Roderick J. Brodie
| Alternative title: | Customer engagement |
|---|---|
| Year of publication: |
May 2016
|
| Other Persons: | Hollebeek, Linda D. (ed.) ; Conduit, Jodie (ed.) ; Brodie, Ronderick J. (ed.) |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Extent: | Seite 393-594 Illustrationen |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 32, issues 5/6, May 2016 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 9 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011483117