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isPartOf:"Journal of marketing management : MM"
~person:"Díaz Martín, Ana María"
~person:"Füller, Johann"
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Beziehungsmarketing
2
Relationship marketing
2
Beschwerdemanagement
1
Brand image
1
Complaint management
1
Customer integration
1
Customer satisfaction
1
Kundenintegration
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Personality psychology
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Persönlichkeitspsychologie
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Díaz Martín, Ana María
Füller, Johann
Buttle, Francis A.
3
Conduit, Jodie
3
Hollebeek, Linda D.
3
Ang, Lawrence
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Dessart, Laurence
2
Hart, Cathy
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Hewer, Paul
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Malthouse, Edward C.
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Chen, Junsong
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Chiang, Chang-Tang
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Christodoulides, George
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Journal of marketing management : MM
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of management information systems : JMIS
1
Journal of service management
1
Management decision : MD
1
Management research : the journal of the Iberoamerican Academy of Management
1
The journal of product & brand management
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ECONIS (ZBW)
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Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia
;
Vázquez Casielles, Rodolfo
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
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2
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
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