Analysis of the role of complaint management in the context of relationship marketing
Leticia Suárez Álvarez; Rodolfo Vázquez Casielles; Ana María Díaz Martín
| Year of publication: |
2011
|
|---|---|
| Authors: | Suárez Álvarez, Leticia ; Vázquez Casielles, Rodolfo ; Díaz Martín, Ana María |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 143-164
|
| Subject: | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841666