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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
120
Relationship marketing
120
Consumer behaviour
68
Konsumentenverhalten
68
Customer satisfaction
42
Kundenzufriedenheit
42
Dienstleistungsqualität
27
Service quality
27
Social Web
22
Social web
22
Brand management
19
Hotel industry
19
Hotellerie
19
Markenführung
19
Brand image
18
Markenimage
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Holiday behaviour
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Urlaubsverhalten
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Tourism
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Tourism marketing
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Tourismusmarketing
14
Tourismus
13
Customer integration
12
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Kundenintegration
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Kundenwert
12
Tourism industry
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Tourismuswirtschaft
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Beschwerdemanagement
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Betriebliche Wertschöpfung
11
Complaint management
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Destination management
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Destinationsmanagement
11
Internet marketing
11
Marketing management
11
Marketingmanagement
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Online-Marketing
11
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11
Viral marketing
10
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120
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Campbell, Colin L.
3
Kumar, V.
3
Pitt, Leyland F.
3
Berman, Barry
2
Berthon, Pierre R.
2
Busser, James A.
2
Cai, Ruiying
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Fu, Xiaoxiao
2
Han, Heesup
2
Jap, Sandy D.
2
Koritos, Christos
2
Mavrommatis, Alexis
2
O'Cass, Aron
2
Okumus, Fevzi
2
Raggiotto, Francesco
2
Sands, Sean
2
Scarpi, Daniele
2
So, Kevin Kam Fung
2
Su, LuJun
2
Wong, IpKin Anthony
2
Yi, Xiaoli
2
Abratt, Russell
1
Adongo, Raymond
1
Agapito, Dora
1
Agyeiwaah, Elizabeth
1
Akhoondnejad, Arman
1
Aksoy, Lerzan
1
Akyol, Ayşe
1
Alguezaui, Salma
1
Almeida Santana, Arminda
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Alén, Elisa
1
Aro, Kaisa
1
Ascarza, Eva
1
Atilla, E. Asuman
1
Bai, Billy
1
Bal, Anjali S.
1
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Journal of marketing research : JMR
Business horizons
Tourism management : research, policies, practice
Journal of retailing and consumer services
466
Journal of business research : JBR
465
SpringerLink / Bücher
297
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
86
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of hospitality marketing & management
78
Service business
76
The service industries journal
75
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
72
Marketing intelligence & planning
62
Journal of service management
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Springer eBook Collection
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
46
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
120
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1
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120
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Relationship quality matters : how restaurant businesses can optimize complaint management
Meyer-Waarden, Lars
;
Sabadie, William
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013555019
Saved in:
5
A process perspective on experience co-creation : how pre-trip involvement prompts destination loyalty
Cao, Limei
;
Xie, Dengming
;
Qu, Ying
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013555026
Saved in:
6
Importance of residents' perception of tourists in establishing a reciprocal resident-tourist relationship : an application of tourist attractiveness
Kim, Gyunghoon
;
Duffy, Lauren N.
;
Moore, DeWayne
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013440026
Saved in:
7
A construal level view of contemporary heritage tourism
Scarpi, Daniele
;
Raggiotto, Francesco
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013440040
Saved in:
8
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
9
How do destination negative events trigger tourists' perceived betrayal and boycott? : the moderating role of relationship quality
Su, LuJun
;
Jia, Bocong
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326665
Saved in:
10
How do customers navigate perceived inappropriateness of collective emotion in group service recovery? : an application of cognitive dissonance theory
Xu, Xing'an
;
Liu, Juan
;
Cai, Ruiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366129
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