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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
29
Konsumentenverhalten
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Social Web
11
Social web
11
Brand management
9
Markenführung
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Marketing management
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Marketingmanagement
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Customer satisfaction
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Customer value
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Kundenwert
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Kundenzufriedenheit
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Internet marketing
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Campbell, Colin L.
3
Kumar, V.
3
Pitt, Leyland F.
3
Berman, Barry
2
Berthon, Pierre R.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Jap, Sandy D.
2
Mavrommatis, Alexis
2
Sands, Sean
2
Abratt, Russell
1
Aksoy, Lerzan
1
Ascarza, Eva
1
Atilla, E. Asuman
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Bal, Anjali S.
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Bayer, Emanuel
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Bendixen, Michael
1
Bone, Sterling A.
1
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Braun, Michael
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Breazeale, Michael
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Brito, Eliane P. Z.
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Brown, Terrence E.
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Bruni-Bossio, Vincent
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Cao, Jia Jocelyn
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Ciechanowski, Leon
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Contreras Ramírez, Germán
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Couto, João Pedro Almeida
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Cummings, Krista Hill
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Dalakas, Vassilis
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Dalsace, Frédéric
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Danielson, Matthew
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Ebbes, Peter
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Esmark Jones, Carol L.
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Esmark, Carol L.
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Journal of marketing research : JMR
Business horizons
Journal of business research : JBR
478
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
100
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
90
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
77
Journal of travel and tourism marketing
76
Service business
76
Tourism management : research, policies, practice
74
The journal of product & brand management
73
SpringerLink / Bücher
65
Marketing intelligence & planning
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service management
56
The journal of brand management : an international journal
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
Journal of marketing
54
Journal of retailing
51
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of service research
49
Psychology & marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
European journal of marketing
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of production economics
41
International journal of retail and distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
The international review of retail, distribution and consumer research
40
Journal of marketing analytics : JMA
39
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ECONIS (ZBW)
46
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
4
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
5
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
6
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
In bot we trust : a new methodology of chatbot performance measures
Przegalińska, Aleksandra K.
;
Ciechanowski, Leon
; …
- In:
Business horizons
62
(
2019
)
6
,
pp. 785-797
Persistent link: https://www.econbiz.de/10012129196
Saved in:
9
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
10
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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