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isPartOf:"Journal of marketing research : JMR"
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"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
2
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
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