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isPartOf:"Journal of marketing research : JMR"
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~isPartOf:"Business horizons"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Social web
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
11
Brand management
9
Markenführung
9
Marketing management
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Marketingmanagement
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Kundenwert
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Internet marketing
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Online-Marketing
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Kundenservice
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Lieferantenmanagement
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Betriebliche Wertschöpfung
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Crowdsourcing
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Ascarza, Eva
1
Bal, Anjali S.
1
Bayer, Emanuel
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Campbell, Colin L.
1
Couto, João Pedro Almeida
1
Dalakas, Vassilis
1
Danielson, Matthew
1
Dias Faria, Sandra
1
Ebbes, Peter
1
Esmark Jones, Carol L.
1
Ferguson, Sarah Lord
1
Haenlein, Michael
1
Hanna, Richard
1
Heinonen, Kristina
1
Kim, Molan
1
Melancon, Joanna Phillips
1
Mills, Adam J.
1
Netzer, Oded
1
Pitt, Leyland F.
1
Rosenthal, Benjamin
1
Schmitt, Philipp
1
Skiera, Bernd
1
Smith, Keith Marion
1
Spaid, Brian I.
1
Stevens, Jennifer L.
1
Thompson, Scott A.
1
Tiago, Flávio Borges
1
Tiago, Teresa
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Van Den Bulte, Christophe
1
Weidner, Kelly
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Journal of marketing research : JMR
Business horizons
Journal of business research : JBR
85
Journal of retailing and consumer services
61
Industrial marketing management : the international journal for industrial and high-tech firms
32
The journal of product & brand management
28
International journal of internet marketing and advertising : IJIMA
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of strategic marketing
18
The journal of brand management : an international journal
18
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
17
Technological forecasting & social change : an international journal
16
Journal of marketing communications
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of internet commerce
11
Journal of marketing
11
Journal of service management
11
SpringerLink / Bücher
11
The journal of services marketing
11
Tourism management : research, policies, practice
11
Journal of hospitality marketing & management
10
Journal of the Academy of Marketing Science
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Psychology & marketing
8
Service business
8
The journal of business & industrial marketing
8
European journal of marketing
7
International journal of business information systems : IJBIS
7
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing for higher education
7
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ECONIS (ZBW)
11
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1
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
2
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
5
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
6
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
9
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
10
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
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