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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~person:"Rosenbaum, Mark S."
~person:"Wästlund, Erik"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Retail trade
4
Customer experience
2
Homosexuality
2
Homosexualität
2
Apparel retailing
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
1
Brand management
1
Commercial friendships
1
Customer decision journey
1
Customer journey mapping
1
Customer satisfaction
1
Customer touchpoints
1
Customer value
1
Digitalisierung
1
Digitalization
1
Digitization
1
Empathy map
1
Field experiment
1
Gamification
1
Gay consumers
1
Gay employees
1
Gay-straight friendships
1
Gay-straight relationships
1
Kundenwert
1
Kundenzufriedenheit
1
Luxury goods
1
Luxury retailing
1
Luxusgüter
1
Mall management
1
Markenartikel
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Markenführung
1
Marketing management
1
Marketingmanagement
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Rosenbaum, Mark S.
Wästlund, Erik
Lombart, Cindy
6
Louis, Didier
5
Das, Gopal
4
Elms, Jonathan
3
Klaus, Philipp
3
Molinillo, Sebastian
3
Mortimer, Gary
3
Pantano, Eleonora
3
Alexander, Bethan
2
Anaya-Sánchez, Rafael
2
Baier, Daniel
2
Banik, Shanta
2
Becker, Jörg
2
Burt, Steven
2
Chebat, Jean-Charles
2
Fazal-e-Hasan, Syed
2
Fellesson, Markus
2
Frasquet Deltoro, Marta
2
Ieva, Marco
2
Japutra, Arnold
2
Jin, Hyun Seung
2
Kuppelwieser, Volker
2
Li, Zonghuo
2
Maggioni, Isabella
2
Pandit, Ameet
2
Quach, Sara
2
Rosengren, Sara
2
Russell-Bennett, Rebekah
2
Salomonson, Nicklas
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Teller, Christoph
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Toufaily, Elissar
2
Vilches-Montero, Sonia
2
Wang, Di
2
Yang, Wensheng
2
Acheampong, Audrey
1
Adeola, Ogechi
1
Agrawal, Shiv Ratan
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Aguilar-Illescas, Rocío
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Journal of marketing research : JMR
Business horizons
Journal of retailing and consumer services
International journal of retail & distribution management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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1
Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Nöjd, Sture
;
Trischler, Jessica Westman
;
Otterbring, Tobias
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389867
Saved in:
2
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
3
"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates
Rosenbaum, Mark S.
;
Russell, Eric M.
;
Russell-Bennett, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 172-179
Persistent link: https://www.econbiz.de/10011697986
Saved in:
4
Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework
Rosenbaum, Mark S.
;
Russell-Bennett, Rebekah
;
Drennan, Judy
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 179-186
Persistent link: https://www.econbiz.de/10011388124
Saved in:
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