Creating brand engagement through in-store gamified customer experiences
Year of publication: |
2019
|
---|---|
Authors: | Högberg, Johan ; Olsson Ramberg, Marcus ; Gustafsson, Anders ; Wästlund, Erik |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 122-130
|
Subject: | Gamification | Retail | Customer experience | Field experiment | Brand engagement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand |
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