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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"JOBR-D-21-02615"
~person:"Kumar, V."
~subject:"Firm performance"
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JOBR-D-21-02615
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Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
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