Managing customer profits : the power of habits
Denish Shah, V. Kumar, and Kihyun Hannah Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Shah, Denish ; Kumar, V. ; Kim, Kihyun Hannah |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 726-741
|
| Subject: | habit | customer value | promotion | product return | firm performance | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471020