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isPartOf:"Journal of marketing theory and practice"
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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Brand loyalty
14
Markentreue
14
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Journal of marketing theory and practice
Journal of marketing analytics : JMA
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
27
The journal of product & brand management
22
The journal of brand management : an international journal
16
Journal of business research : JBR
14
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of strategic marketing
6
Global business review
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International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
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Research
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Australasian marketing journal
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Exploring the rise of fandom in contemporary consumer culture
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International journal of consumer studies
4
Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Innovatives Markenmanagement
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International journal of business innovation and research : IJBIR
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Journal of Business Research
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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The journal of business & industrial marketing
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The journal of consumer marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
2
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
3
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
4
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
5
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
6
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
7
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
8
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
9
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
10
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
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