A comprehensive review on logo literature : research topics, findings, and future directions
Min Jung Kim and Joon Ho Lim
| Year of publication: |
2019
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|---|---|
| Authors: | Kim, Min Jung ; Lim, Joon Ho |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 13/14, p. 1291-1365
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| Subject: | Corporate visual identity | logo color | logo design/redesign | logo shape | logo typeface | processing fluency | Produktgestaltung | Product design | Werbewirkung | Advertising effects | USA | United States | Markenführung | Brand management | Markentreue | Brand loyalty | Visuelle Wahrnehmung | Visual perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1604563 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178627