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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer retention"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Brand management
Brand
Customer retention
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Brand loyalty
63
Markentreue
63
Consumer behaviour
61
Konsumentenverhalten
61
Markenführung
53
Beziehungsmarketing
52
Relationship marketing
52
Markenartikel
45
Brand image
42
Markenimage
42
Kundenzufriedenheit
18
Social Web
14
Social web
14
Internet marketing
13
Online-Marketing
13
Confidence
7
Vertrauen
7
Emotion
6
brand loyalty
6
Brand trust
5
Customer integration
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Brand attitude
4
Brand relationship
4
Kundenbindung
4
Mobile communications
4
Mobilkommunikation
4
Product quality
4
Produktqualität
4
Virales Marketing
4
social media
4
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1
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Article
58
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Article in journal
58
Aufsatz in Zeitschrift
58
Language
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English
Author
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Chen, Jiawen
2
Guzman, Francisco
2
Liao, Junyun
2
Abdolvand, Mohammad Ali
1
Abuljadail, Mohammad
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Amelia, Maria Veronica
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Anh Tran Tram Truong
1
Ansari, Azarnoush
1
Bae, Byung Ryul
1
Bayram, Pelin
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Berezan, Orie
1
Bergami, Massimo
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Chang, Hua
1
Chieng, Fayrene
1
Coelho, Filipe
1
Confente, Ilenia
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Elrehail, Hamzah
1
Empen, Janine
1
Esmaeilpour, Fariba
1
Fatma, Mobin
1
Faßnacht, Martin
1
Fernandes, Teresa
1
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Published in...
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Journal of marketing theory and practice
Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of retailing and consumer services
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
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ECONIS (ZBW)
58
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
3
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
4
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
5
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
8
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
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