Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Hasan Yousef Aljuhmani, Hamzah Elrehail, Pelin Bayram and Tariq Samarah
| Year of publication: |
2023
|
|---|---|
| Authors: | Aljuhmani, Hasan Yousef ; Elrehail, Hamzah ; Bayram, Pelin ; Samarah, Tariq |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 7, p. 1719-1738
|
| Subject: | Brand loyalty | Customer brand engagement | Facebook | Social media marketing | Online-Marketing | Internet marketing | Markentreue | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2021-0627 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315799