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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Emerging Markets Journal : EMAJ"
~subject:"Social web"
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Journal of marketing theory and practice
Computer-mediated marketing strategies : social media and online brand communities
Customer engagement : contemporary issues and challenges
Emerging Markets Journal : EMAJ
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
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Journal of global marketing
3
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Management decision : MD
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Pakistan journal of commerce and social sciences
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Strategic customer relationship management in the age of social media
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
Saved in:
2
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
3
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
4
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
5
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
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