The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ayben Ceyhan
| Year of publication: |
2019
|
|---|---|
| Authors: | Ceyhan, Ayben |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 9.2019, 1, p. 88-100
|
| Subject: | Social Media | Brand Loyalty | Purchase Intention | Marketing | Instagram | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2019.173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266280