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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Emerging human and techno-human business management dynamics in a globalized environment"
~subject:"Customer satisfaction"
~subject:"Strukturgleichungsmodell"
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Customer satisfaction
Strukturgleichungsmodell
Brand loyalty
6
Markentreue
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Journal of marketing theory and practice
Emerging human and techno-human business management dynamics in a globalized environment
Journal of retailing and consumer services
11
International journal of hospitality management
9
The journal of product & brand management
8
Journal of business research : JBR
6
The journal of brand management : an international journal
5
International journal of internet marketing and advertising : IJIMA
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Asia Pacific journal of marketing and logistics
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Business analyst : a refereed journal of Shri Ram College of Commerce
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European journal of marketing : EJM
3
International journal of contemporary hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Innovatives Markenmanagement
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of strategic marketing
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Marketing intelligence & planning
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Pakistan journal of commerce and social sciences
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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The international journal of bank marketing : IJBM
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The journal of business & industrial marketing
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The journal of consumer marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Annals of tourism research : ATR ; a social sciences journal
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Australian journal of management
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Benchmarking : an international journal
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Brands and brand management : contemporary research perspectives
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Cogent business & management
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Corporate reputation review
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Critical explorations
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Dutch journal of finance and management
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European business review
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European journal of marketing
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Expert journal of marketing
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Foundations of Management : the journal of Warsaw University of Technology
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Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
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2
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
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