Formulating accommodation brand loyalty : evidence from Greece
Year of publication: |
2020
|
---|---|
Authors: | Fragkogianni, Marietta ; Koutra, Christina |
Published in: |
Emerging human and techno-human business management dynamics in a globalized environment. - New York : Nova Science Publishers, ISBN 978-1-5361-8602-4. - 2020, p. 151-187
|
Subject: | loyalty | accommodation | age | income | satisfaction | price and quality | Griechenland | Greece | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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