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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Global business review"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Structural equation model"
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Brand management
Brand
Customer satisfaction
Dienstleistungsqualität
Structural equation model
Brand loyalty
10
Markentreue
10
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
6
Beziehungsmarketing
5
Markenführung
5
Relationship marketing
5
Brand image
4
Emotion
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Internet marketing
4
Markenimage
4
Online-Marketing
4
Social Web
3
Social web
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brand loyalty
3
USA
2
United States
2
AHP approach
1
AHP-Verfahren
1
Brand experience
1
Classification
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Consumer-brand relationships
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Customer retention
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Fashion
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Italien
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Italy
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Klassifikation
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Kundenbindung
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Marketing
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Materialism
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Materialismus
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English
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Andrzejewski, Susan A.
1
Bapat, Dhananjay
1
Basu, Protik
1
Beig, Faseeh Amin
1
Brunetti, Federico
1
Chatterjee, Debaleena
1
Confente, Ilenia
1
Khan, Mohammad Furqan
1
Nandy, Subarna
1
Podoshen, Jeffrey S.
1
Salem, Sharif Omar
1
Sondhi, Neena
1
Suha Fouad Salem
1
Sánchez-Casado, Noelia
1
Thanigan, Jayanthi
1
Tomaseti-Solano, Eva
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Journal of marketing theory and practice
Global business review
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
26
The journal of brand management : an international journal
23
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
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1
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
2
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
3
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
6
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
7
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
Saved in:
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