Romancing the brands on social media
Faseeh Amin Beig, Mohammad Furqan Khan
| Year of publication: |
2022
|
|---|---|
| Authors: | Beig, Faseeh Amin ; Khan, Mohammad Furqan |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 23.2022, 3, p. 841-862
|
| Subject: | brand loyalty | brand romance | branding | luxury | Social media | Social Web | Social web | Markenführung | Brand management | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentreue | Brand loyalty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919866082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256877