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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Borges, Ana Pinto"
~person:"Garcia-Davalos, Alexander"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Strukturgleichungsmodell"
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Borges, Ana Pinto
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Journal of marketing theory and practice
International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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2
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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