Brand relationships in wireless mobile environments : the mediating role of apps
Alexander Garcia-Davalos, Jorge Garcia-Duque
| Year of publication: |
2023
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|---|---|
| Authors: | Garcia-Davalos, Alexander ; Garcia-Duque, Jorge |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1335-1350
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| Subject: | brand relationship | branded apps | model simulation | user-brand relationship | Mobile Anwendung | Mobile application | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325968