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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Confidence"
~subject:"Customer retention"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Brand management
Brand
Confidence
Customer retention
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Brand loyalty
51
Markentreue
51
Consumer behaviour
49
Konsumentenverhalten
49
Beziehungsmarketing
48
Relationship marketing
48
Markenführung
45
Markenartikel
36
Brand image
34
Markenimage
34
Kundenzufriedenheit
21
Internet marketing
12
Online-Marketing
12
Social Web
12
Social web
12
Emotion
8
Hotel industry
7
Hotellerie
7
Customer integration
6
Kundenbindung
6
Kundenintegration
6
Vertrauen
6
brand loyalty
6
Dienstleistungsqualität
5
Service quality
5
USA
5
United States
5
Virales Marketing
5
Advertising effects
4
Brand identification
4
Brand relationship
4
Personality psychology
4
Persönlichkeitspsychologie
4
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51
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Aufsatz in Zeitschrift
51
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English
Author
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Han, Heesup
3
Guzman, Francisco
2
Abuljadail, Mohammad
1
Ahn, Jiseon
1
Amelia, Maria Veronica
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Anh Tran Tram Truong
1
Ansari, Azarnoush
1
Back, Ki-Joon
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Brunetti, Federico
1
Cacho-Elizondo, Silvia
1
Carvalho, Amélia
1
Chan, Terri H.
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Coelho, Filipe
1
Confente, Ilenia
1
Corne, Aurélie
1
Drennan, Judy
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Fernandes, Teresa
1
Ferreira, Alcina G.
1
Ferreira, Aristides Isidoro
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Guibert, Nathalie
1
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Journal of marketing theory and practice
International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of retailing and consumer services
28
Journal of business research : JBR
26
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
51
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
3
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
7
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
10
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
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