Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Year of publication: |
2023
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Authors: | Safeer, Asif Ali ; Liu, Hancheng |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 330-342
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Subject: | Brand image | Brand trust | Perceived brand authenticity | Perceived brand loyalty | Perceived corporate social responsibility authenticity | Positive word of mouth | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Wahrnehmung | Perception | Virales Marketing | Viral marketing | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction |
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
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