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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
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Brand management
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Customer satisfaction
Structural equation model
Brand loyalty
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Markentreue
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5
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Beziehungsmarketing
3
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Customer Satisfaction
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Civelek, Mustafa Emre
2
Ertemel, Adnan Veysel Veysel
2
Andrzejewski, Susan A.
1
Brunetti, Federico
1
Confente, Ilenia
1
Mandal, Santanu
1
Podoshen, Jeffrey S.
1
Roy, Souvik
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Journal of marketing theory and practice
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International marketing review
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
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1
Analyzing the effect of one-stop shopping on purchase intention in-commerce
Ertemel, Adnan Veysel Veysel
;
Civelek, Mustafa Emre
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014291808
Saved in:
2
Analyzing the effect of one-stop shopping on purchase intention in e-commerce
Ertemel, Adnan Veysel Veysel
;
Civelek, Mustafa Emre
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014311596
Saved in:
3
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
4
Antecedents and consequences of customer brand engagement : an empirical study in the mobile headset category
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of information systems in the …
9
(
2017
)
3
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011729758
Saved in:
5
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
Saved in:
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