Analyzing the effect of one-stop shopping on purchase intention in-commerce
Year of publication: |
2022
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Authors: | Ertemel, Adnan Veysel Veysel ; Civelek, Mustafa Emre |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 71, p. 1-15
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Subject: | Brand Loyalty | Customer Satisfaction | E-Commerce | Product Portfolio | Purchase Intention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Datenschutz | Data protection | Online-Handel | Online retailing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
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