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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chan, Terri H."
~person:"Franke, George R."
~person:"Nim, Dheeraj"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"USA"
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brand distinctiveness
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Chan, Terri H.
Franke, George R.
Nim, Dheeraj
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Marketing letters : a journal of research in marketing
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
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