Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Mandy H. Ortiz, Kristy E. Reynolds, and George R. Franke
| Year of publication: |
2013
|
|---|---|
| Authors: | Ortiz, Mandy H. ; Reynolds, Kristy E. ; Franke, George R. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 1, p. 7-30
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Emotion | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729478