//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Franke, George R."
~person:"Meyer-Waarden, Lars"
~person:"Nim, Dheeraj"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Konsumentenverhalten
Structural equation model
Strukturgleichungsmodell
USA
Brand loyalty
3
Consumer behaviour
3
Markentreue
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Category Management
1
Category management
1
Confidence
1
Evolution
1
Handelsmarke
1
Kundenzufriedenheit
1
Measurement
1
Messung
1
Polarization index
1
Private label brands
1
SEM
1
SMART PLS
1
Store brand
1
Vertrauen
1
brand experience
1
brand love
1
brand loyalty
1
brand satisfaction
1
brand trust
1
branding
1
jewellery
1
mediation
1
structural equation modelling
1
women
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Franke, George R.
Meyer-Waarden, Lars
Nim, Dheeraj
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Casteran, Gauthier
1
Chan, Terri H.
1
Chen, Qimei
1
Chrysochou, Polymeros
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Hale, Dena
1
He, Yi
1
Jaggi, Shamily
1
Labrecque, Lauren I.
1
Lee, Ruby
1
Muhammad Shahar Jusoh
1
Obermiller, Carl
1
Ortiz, Mandy H.
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Reynolds, Kristy E.
1
Riasi, Arash
1
Sawyer, Alan G.
1
Solem, Birgit Andrine Apenes
1
Summey, John H.
1
Swani, Kunal
1
Syahida Abd Aziz
1
Tam, Leona
1
Thakur, Ramendra
1
Tomaras, Petros
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->