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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Giovanis, Apostolos N."
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Measurement"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"social media"
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
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Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
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