Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Apostolos N. Giovanis, Dimitris Zondiros and Petros Tomaras
| Year of publication: |
2016
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| Authors: | Giovanis, Apostolos N. ; Zondiros, Dimitris ; Tomaras, Petros |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 10.2016, 3, p. 186-206
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| Subject: | brand loyalty | relationship investment model | commitment-trust model | relationship management | mobile broadband internet services | Beziehungsmarketing | Relationship marketing | Internet | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Breitbandkommunikation | Broadband communications | Markenartikel | Brand | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Markentreue | Brand loyalty | Selbstbedienung | Self-service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665139