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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Ansari, Azarnoush"
~person:"Giovanis, Apostolos N."
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer retention"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Brand management
Brand
Customer retention
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Beziehungsmarketing
2
Brand loyalty
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markentreue
2
Relationship marketing
2
brand loyalty
2
Brand image
1
Breitbandkommunikation
1
Broadband communications
1
Internet
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Markenimage
1
Mobile communications
1
Mobilkommunikation
1
Selbstbedienung
1
Self-service
1
Social Web
1
Social web
1
Supplier relationship management
1
brand commitment
1
brand community
1
commitment-trust model
1
consumer centric model
1
mobile broadband internet services
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relationship investment model
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relationship management
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social media
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Ansari, Azarnoush
Giovanis, Apostolos N.
Guzman, Francisco
2
Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Anh Tran Tram Truong
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Confente, Ilenia
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Fernandes, Teresa
1
Ferreira, Alcina G.
1
Giovanis, Apostolos
1
Guo, Rui
1
Gursimranjit Singh
1
Gómez-Suárez, Mónica
1
Ha, Louisa
1
Habachi, Salma
1
Hepola, Janne
1
Hintikka, Anni
1
Hsieh, Sara H.
1
Huang, Travis K.
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Karjalouto, Heikki
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of retailing and consumer services
1
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ECONIS (ZBW)
2
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Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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2
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
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