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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer retention"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer retention
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Brand loyalty
38
Consumer behaviour
38
Konsumentenverhalten
38
Markentreue
38
Beziehungsmarketing
36
Markenführung
36
Relationship marketing
36
Markenartikel
31
Brand image
28
Markenimage
28
Kundenzufriedenheit
12
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
brand loyalty
6
Customer integration
5
Emotion
5
Kundenintegration
5
Brand relationship
4
Confidence
4
Kundenbindung
4
Personality psychology
4
Persönlichkeitspsychologie
4
USA
4
United States
4
Vertrauen
4
Virales Marketing
4
social media
4
Advertising effects
3
Brand identification
3
Mobile communications
3
Mobilkommunikation
3
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28
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1
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Article
39
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39
Aufsatz in Zeitschrift
39
Language
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English
Author
All
Guzman, Francisco
2
Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Anh Tran Tram Truong
1
Ansari, Azarnoush
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Confente, Ilenia
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Fernandes, Teresa
1
Ferreira, Alcina G.
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Guo, Rui
1
Gursimranjit Singh
1
Gómez-Suárez, Mónica
1
Ha, Louisa
1
Habachi, Salma
1
Hepola, Janne
1
Hintikka, Anni
1
Hsieh, Sara H.
1
Huang, Travis K.
1
Jaggi, Shamily
1
Karjalouto, Heikki
1
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Published in...
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of retailing and consumer services
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
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ECONIS (ZBW)
39
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
3
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
9
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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