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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Fernandes, Teresa"
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Fernandes, Teresa
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Journal of marketing theory and practice
Journal of marketing analytics : JMA
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
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2
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
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