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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Athanasopoulou, Pinelopi"
~person:"Hyun, Hyowon"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Structural equation model"
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Journal of marketing theory and practice
Journal of retailing and consumer services
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Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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