Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
JungKun Park, EunPyo Hong, Jiseon Ahn, Hyowon Hyun
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Jungkun ; Hong, EunPyo ; Ahn, Jiseon ; Hyun, Hyowon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
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| Subject: | Environmental consciousness | Multidimensional customer brand engagement | Online grocery | Political ideology | Revisit intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lebensmittelhandel | Food trade | Markentreue | Brand loyalty | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303390