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isPartOf:"Journal of marketing theory and practice"
~subject:"Internet marketing"
~subject:"Social web"
~subject:"Spain"
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Journal of marketing theory and practice
Customer engagement : contemporary issues and challenges
7
Journal of retailing and consumer services
6
The journal of product & brand management
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International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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AI impacts in digital consumer behavior
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Computer-mediated marketing strategies : social media and online brand communities
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Global business review
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing management : MM
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Management decision : MD
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Pakistan journal of commerce and social sciences
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Strategic customer relationship management in the age of social media
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The IUP journal of brand management : IJBRM
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The international journal of bank marketing : IJBM
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Administrative Sciences : open access journal
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
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African journal of business & economic research : AJBER
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Asia-Pacific journal of business administration
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Business horizons
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
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