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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Social web"
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Search: subject_exact:"Empfehlungsmarketing"
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Social web
Viral marketing
57
Virales Marketing
57
Consumer behaviour
43
Konsumentenverhalten
43
Social Web
37
Internet marketing
32
Online-Marketing
32
Online retailing
17
Online-Handel
17
word of mouth
10
E-commerce
7
Electronic Commerce
7
Word-of-mouth marketing
7
Brand management
6
Markenführung
6
online reviews
6
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Personalization
5
Relationship marketing
5
Advertising
4
Advertising effects
4
Confidence
4
Customer integration
4
Kundenintegration
4
Personalisierung
4
Social media marketing
4
Vertrauen
4
Werbewirkung
4
Werbung
4
social media
4
user-generated content
4
Brand
3
Data Mining
3
Data mining
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Experiment
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Facebook
3
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37
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37
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37
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English
37
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Ofek, Elie
2
Quintanilla, Claudia
2
Adjei, Mavis T.
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Amezcua, Bernardo
1
Anderson, Ashton
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Bapna, Ravi
1
Bartov, Eli
1
Bendle, Neil T.
1
Bhattarai, Ashok
1
Bright, Laura F.
1
Burtch, Gordon
1
Calantone, Roger J.
1
Carroni, Elias
1
Chinelato, Flavia Braga
1
Fainmesser, Italy P.
1
Fang, Limin
1
Fang, Xing
1
Farhang, Maryam
1
Faurel, Lucile
1
Gao, Guodong
1
Goel, Sharad
1
Gonçalves Filho, Cid
1
Griskevicius, Vladas
1
Güngör, Ayşegül Sağkaya
1
Hien Thu Bui
1
Hofman, Jake
1
Hong, Yili
1
Hosanagar, Kartik
1
Hu, Jing
1
Huang, Guihai
1
Huang, Yan
1
Humphrey, William F. <Jr.>
1
Izogo, Ernest Emeka
1
Jadbabaie, Ali
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of consumer studies
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
67
Journal of retailing and consumer services
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
25
International journal of advertising : the review of marketing communications
23
International journal of internet marketing and advertising : IJIMA
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
Journal of management information systems : JMIS
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Technological forecasting & social change : an international journal
15
International journal of contemporary hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : innovations in planning and applied research
14
Electronic commerce research
13
Journal of marketing
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of hospitality marketing & management
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of internet commerce
10
Journal of travel and tourism marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing research : JMR
8
Electronic markets : the international journal on networked business
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of the Academy of Marketing Science
7
The journal of services marketing
7
Business horizons
6
European journal of marketing
6
International journal of electronic marketing and retailing : IJEMR
6
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ECONIS (ZBW)
37
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1
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
2
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
9
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
10
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
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