Enhancing consumer online reviews : the role of moral identity
Mavis T. Adjei, Nan Zhang, Ramin Bagherzadeh and Maryam Farhang and Ashok Bhattarai
| Year of publication: |
2023
|
|---|---|
| Authors: | Adjei, Mavis T. ; Zhang, Nan ; Bagherzadeh, Ramin ; Farhang, Maryam ; Bhattarai, Ashok |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 1, p. 110-125
|
| Subject: | Customer engagement | Customer interactions | Customer online reviews | Moral identity | Online reviews | Review accuracy | Review behaviours | Self-regulation | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Personalisierung | Personalization | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-11-2020-0248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536283