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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
57
Virales Marketing
57
Consumer behaviour
43
Konsumentenverhalten
43
Social Web
37
Social web
37
Internet marketing
32
Online-Marketing
32
Online retailing
17
Online-Handel
17
word of mouth
10
E-commerce
7
Electronic Commerce
7
Word-of-mouth marketing
7
Brand management
6
Markenführung
6
online reviews
6
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Personalization
5
Relationship marketing
5
Advertising
4
Advertising effects
4
Confidence
4
Customer integration
4
Kundenintegration
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Personalisierung
4
Social media marketing
4
Vertrauen
4
Werbewirkung
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Werbung
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social media
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user-generated content
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Brand
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Data Mining
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Data mining
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Ofek, Elie
2
Quintanilla, Claudia
2
Viswanathan, Siva
2
Adjei, Mavis T.
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Amezcua, Bernardo
1
Anderson, Ashton
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Bapna, Ravi
1
Bartov, Eli
1
Bendle, Neil T.
1
Bhattarai, Ashok
1
Borges, Ana Pinto
1
Bright, Laura F.
1
Burtch, Gordon
1
Calantone, Roger J.
1
Carroni, Elias
1
Chauhan, Sumedha
1
Chen, Chunfeng
1
Chih, Wen-Hai
1
Chinelato, Flavia Braga
1
Fainmesser, Italy P.
1
Fang, Limin
1
Fang, Xing
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Farhang, Maryam
1
Faurel, Lucile
1
Fernando, Erick
1
Fernando, Yudi
1
Fetscherin, Marc
1
Gallant, Isabelle
1
Gao, Guodong
1
Godes, David
1
Goel, Sharad
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of consumer studies
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
139
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
35
Journal of hospitality marketing & management
32
Psychology & marketing
32
International journal of internet marketing and advertising : IJIMA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Journal of promotion management : innovations in planning and applied research
24
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Journal of marketing
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
17
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
Journal of marketing research
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
57
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
3
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
4
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
5
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
6
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
7
What drives customer engagement after a service failure? : the moderating role of customer trust
Honora, Andreawan
;
Chih, Wen-Hai
;
Ortiz, Jaime
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1714-1732
Persistent link: https://www.econbiz.de/10014335594
Saved in:
8
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
9
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
10
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
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