How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Year of publication: |
2024
|
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Authors: | Chen, Chunfeng ; Zhang, Depeng |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 2, p. 315-330
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Subject: | Emotional attachment | Mental imagery | Product acquisition | Reliance on word-of-mouth | Self-construal | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Emotion | Übernahme | Takeover |
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