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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~accessRights:"restricted"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
56
Konsumentenverhalten
56
Social Web
43
Social web
43
Internet marketing
42
Online-Marketing
42
Online retailing
21
Online-Handel
21
Online reviews
12
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
10
Gastronomie
10
Hotel industry
10
Hotellerie
10
Kundenzufriedenheit
10
Personalization
10
Restaurant industry
10
Personalisierung
9
word of mouth
9
Social media
8
Dienstleistungsqualität
7
Service quality
7
Word-of-mouth marketing
7
Confidence
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Data Mining
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Data mining
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Social media marketing
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Vertrauen
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Advertising
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E-commerce
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Electronic Commerce
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Emotion
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Holiday behaviour
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Tourism
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Tourismus
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78
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Xie, Karen L.
3
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Han, Jeongsoo
2
Kim, Jong Min
2
Kwok, Linchi
2
Law, Chun Hung Roberts
2
Ofek, Elie
2
Viswanathan, Siva
2
Wu, Luorong
2
Abdullah, Saddam
1
Adjei, Mavis T.
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Anderson, Ashton
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Bapna, Ravi
1
Bartov, Eli
1
Bendle, Neil T.
1
Bhattarai, Ashok
1
Bigné Alcañiz, J. Enrique
1
Bilgihan, Anil
1
Bradley, Graham L.
1
Bright, Laura F.
1
Burtch, Gordon
1
Calantone, Roger J.
1
Carroni, Elias
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Castillo-Manzano, José Ignacio
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Castro Nuño, Mercedes
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Cezar, Asunur
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Chang, Chun-Ming
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Chaulagain, Suja
1
Chen, Chunfeng
1
Chen, Guofu
1
Chin, Kwai Sang
1
Chinelato, Flavia Braga
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Cobanoglu, Cihan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of contemporary hospitality management
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
139
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
35
Journal of hospitality marketing & management
32
Psychology & marketing
32
International journal of internet marketing and advertising : IJIMA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Journal of promotion management : innovations in planning and applied research
24
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Journal of marketing
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
17
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of consumer studies
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
Journal of marketing research
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
78
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
3
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
4
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
5
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
6
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
7
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
8
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
9
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
10
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
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